Finally, my first ever film for the Marine Corps is done! I called it "Buddy". Even before we completed the entire production, it's original soundtrack popped in my head while having lunch at Ternate Beach. Writing it was so moving I forgot my meal, hahaha.
Seriously though, the song has strongly driven me and my team with inspiration as we filmed. This is for our Marine brothers who have gone ahead of us. Thank you for your service and sacrifice for Inang Laya. We'll see you soon, brothers. Keep watching over us.
Watch in Youtube:
BUDDY (Part ½)
BUDDY (Part 2/2)
BUDDY (Teaser)
IGINUHIT NG LANGIT (Buddy OST)
Paano malilimutan ang bawat sandali
Na tayo ay laging magkasama
Pag-ibig at pangarap sa atin ay nakangiti
Bahaghari ka't sa akin ay ligaya.
Huwag nang lumuha
Huwag nang manimdim
Sa puso ko ika'y mananatili
Pagmamahal para sa akin
Ang siyang lakas ng puso at damdamin
Koro:
Iginuhit ng langit ang iyong mga ngiti
Lakas ng aking puso sa gitna ng pighati
Larawan mo'y pag-asa sa hirap at sakit
Hindi lilimutin sa bawat saglit.
Saturday, October 6, 2012
Monday, August 13, 2012
ONE STEP AT A TIME
According to Louise Duxbury in "Developing Social Marketing Strategies: The basics", there are 8 Key Steps in developing social marketing strategies, namely:
Step 1. State your Purpose.
Step 2. Identify and segment your Target Audience.
Step 3. Set objectives and targets.
Step 4. Analyze barriers and benefits.
Step 5. Work on the 4Ps Marketing Mix (Product, price, place and promotion)
Step 6. Establish monitoring and evaluation strategies.
Step 7. Work out your budget and funding resources.
Step 8. Pilot your marketing strategy.
These steps are a big bunch of help for someone like me who likes to learn but in the simplest terms possible. Call it the Marine way of learning, hahaha.
Similarly, they encouraged me to be patient. In the same way that change takes time to happen, so does the process. Development is a process. It is a process. It is a process. I have to always remind myself of this so I can remain sane and standing when these steps I will be taking will be challenged along the way. Like my social marketing strategy for, my campaign and all other campaigns intended for development can be achieved "one step at a time".
Similarly, they encouraged me to be patient. In the same way that change takes time to happen, so does the process. Development is a process. It is a process. It is a process. I have to always remind myself of this so I can remain sane and standing when these steps I will be taking will be challenged along the way. Like my social marketing strategy for, my campaign and all other campaigns intended for development can be achieved "one step at a time".
For this learning, I'm sharing with you Jordin Sparks' "One Step at a Time." It's a good reminder for people who need to slow down a bit. What's the rush, baby? Take your time.
ONE STEP AT A TIME by Jordin Sparks
Youtube -- One Step at a Time by Jordin Sparks
Hurry up and wait so close but so far away
Everything that you've always dreamed of
Close enough for you to taste but you just can't touch
You wanna show the world but no one knows your name yet
Wonder when and where and how you're gonna make it
You know you can if you get the chance
In your face and the door keeps slamming
Now you're feeling more and more frustrated
And you're getting all kind of impatient, waiting
We live and we learn to take
One step at a time there's no need to rush
It's like learning to fly or falling in love
It's gonna happen and it's supposed to happen
That we find the reasons why, one step at a time
You believe and you doubt
You're confused and got it all figured out
Everything that you always wished for
Could be yours, should be yours, would be yours if they only knew
You wanna show the world but no one knows your name yet
Wonder when and where and how you're gonna make it
You know you can if you get the chance
In your face and the door keeps slamming
Now you're feeling more and more frustrated
And you're getting all kind of impatient, waiting
We live and we learn to take
One step at a time there's no need to rush
It's like learning to fly or falling in love
It's gonna happen and it's supposed to happen
That we find the reasons why, one step at a time
When you can't wait any longer
But there's no end in sight
It's the faith that makes you stronger
The only way we get there is one step at a time
Take one step at a time there's no need to rush
It's like learning to fly or falling in love
It's gonna happen and it's supposed to happen
That we find the reasons why, one step at a time
One step at a time there's no need to rush
It's like learning to fly or falling in love
It's gonna happen and it's supposed to happen
That we find the reasons why, one step at a time
Check this out:
Youtube -- One Step at a Time by Jordin Sparks
Hurry up and wait so close but so far away
Everything that you've always dreamed of
Close enough for you to taste but you just can't touch
You wanna show the world but no one knows your name yet
Wonder when and where and how you're gonna make it
You know you can if you get the chance
In your face and the door keeps slamming
Now you're feeling more and more frustrated
And you're getting all kind of impatient, waiting
We live and we learn to take
One step at a time there's no need to rush
It's like learning to fly or falling in love
It's gonna happen and it's supposed to happen
That we find the reasons why, one step at a time
You believe and you doubt
You're confused and got it all figured out
Everything that you always wished for
Could be yours, should be yours, would be yours if they only knew
You wanna show the world but no one knows your name yet
Wonder when and where and how you're gonna make it
You know you can if you get the chance
In your face and the door keeps slamming
Now you're feeling more and more frustrated
And you're getting all kind of impatient, waiting
We live and we learn to take
One step at a time there's no need to rush
It's like learning to fly or falling in love
It's gonna happen and it's supposed to happen
That we find the reasons why, one step at a time
When you can't wait any longer
But there's no end in sight
It's the faith that makes you stronger
The only way we get there is one step at a time
Take one step at a time there's no need to rush
It's like learning to fly or falling in love
It's gonna happen and it's supposed to happen
That we find the reasons why, one step at a time
One step at a time there's no need to rush
It's like learning to fly or falling in love
It's gonna happen and it's supposed to happen
That we find the reasons why, one step at a time
Check this out:
Duxbury, Louise. 2010. Developing Social Marketing Strategies: The basics. Available at http://www.denmarkcsl.com.au/articles/social-marketing.pdf. Last accessed on 05 August 2012
Sunday, August 5, 2012
HAND IN HAND
For inspiration on the stuff I do at work, here is something from the 1998 Seoul Olympic Song entitled "Hand in Hand", produced by Italian Giovanni Giorgio Moroder, and composed by Tim Whitlock (English lyrics) and Kim Moon-hwan (Korean lyrics). Indeed, when people work together, "we can make this world a better place."
Hand In Hand
Youtube - Hand in Hand
Hand In Hand
Youtube - Hand in Hand
See the fire in the sky
We feel the beating of our hearts together
This is our time to rise above
We know the chance is here to live forever
For all time
*Hand in hand we stand
All across the land
We can make this world a better place
in which to live
Hand in hand we can
Start to understand
Breaking down the walls
That come between us for all time
Arirang
Everytime we give it all
We feel the flame eternally inside us
Lift our hands up to the sky
The morning calm helps us to live in harmony
For all time
(Repeat*)
Breaking for the walls between us...
Hand in hand...
Saturday, July 7, 2012
HEAL THE WORLD
Everyone wants a better world. With so much disheartening issues around the globe, I think doubts on the possibility of a better world are valid. There are many questions. Can change still happen? But social change is not a one man’s job. It takes an empowered people to correctly address the issues. Only then can this world be healed. The pains will just be a memory.
Maybe I am a bit emotional in dealing with the issues and concerns of the world. Yes I am taking it personally. Very personally. What's wrong with being personal? I treat everything this way because I think of my son. I want him and all the children of the world to live better lives in a better place. I make it a personal commitment. I can make a difference. I can encourage other people, upstream and midstream, to make a difference too. I want to be "God's glow" on earth (Jackson. 1992). I pray to the Lord above to keep this passion burning inside my heart so I may not fall short.
![]() |
I want a better world for this boy. He is my boy. |
![]() |
http://allnaturalme.com/blog/?p723 |
HEAL THE WORLD
Michael Jackson
Youtube - Heal the World (Michael Jackson)
There's A Place In Your Heart
And I Know That It Is Love
And This Place Could Be Much
Brighter Than Tomorrow
And If You Really Try
You'll Find There's No Need To Cry
In This Place You'll Feel
There's No Hurt Or Sorrow
There Are Ways To Get There
If You Care Enough For The Living
Make A Little Space, Make A Better Place
CHORUS
Heal The World, Make It A Better Place
For You And For Me And The Entire Human Race
There Are People Dying If You Care Enough For The Living
Make A Better Place For You And For Me
If You Want To Know Why
There's A Love That Cannot Lie
Love Is Strong It Only Cares For Joyful Giving
If We Try We Shall See In This Bliss We Cannot Feel
Fear Or Dread We Stop Existing And Start Living
Then It Feels That Always
Love's Enough For Us Growing
So Make A Better World, Make A Better World
(Repeat Chorus)
And The Dream We Were Conceived In
Will Reveal A Joyful Face
And The World We Once Believed In
Will Shine Again In Grace
Then Why Do We Keep Strangling Life
Wound This Earth Crucify Its Soul
Though It's Plain To See
This World Is Heavenly Be God's Glow
We Could Fly So High Let Our Spirits Never Die
In My Heart I Feel You Are All My Brothers
Create A World With No Fear
Together We'll Cry Happy Tears
See The Nations Turn Their Swords Into Plowshares
We Could Really Get There If You Cared Enough
For The Living Make A Little Space
To Make A Better Place
(Repeat Chorus)
There Are People Dying If You Care Enough
For The Living Make A Better Place For You And For Me
There Are People Dying If You Care Enough
For The Living Make A Better Place For You And For Me
Heal the world we live in, save it for our children
Heal the world we live in, save it for our children
Tuesday, June 26, 2012
LISTEN
This! We have to do a lot of this!
![]() |
http://lifebalancetv.com/?p=1 |
LISTEN
By Henry Krieger, Scott Cutler
Anne Preven and Beyonce Knowles
Youtube - LISTEN (Krieger, Cutler, Preven, Knowles)
Listen to the song here in my heart
A melody I start but can't complete
Listen to the sound from deep within
It's only beginning to find release
Oh the time has come for my dreams to be heard
They will not be pushed aside and turned
Into your own, all 'cause you won't listen
[Chorus]
Listen
I am alone at a crossroads
I'm not at home in my own home
And I've tried and tried
To say what's on my mind
You should have known oh
Now I'm done believing you
You don't know what I'm feeling
I'm more than what You've made of me
I followed the voice, you gave to me
But now I've gotta find my own
You should have listened
There was someone here inside
Someone I thought had died So long ago
Oh I'm screaming out
And my dreams will be heard
They will not be pushed aside or turned
Into your own All 'cause you won't listen
[Chorus]
Listen
I am alone at a crossroads
I'm not at home in my own home
And I've tried and tried
To say what's on my mind
You should have known oh
Now I'm done believing you
You don't know what I'm feeling
I'm more than what You've made of me
I followed the voice, you gave to me
But now I've gotta find my own
I don't know where I belong
But I'll be moving on
If you don't, if you won't
Listen to the song here in my heart
A melody I start, but I will complete
OH now I am done believing you
You don't know not what I am feeling
I'm more than what you've made of me
I followed the voice you think you gave to me
But now I got to find my own, My own
Sunday, June 17, 2012
TUNGO SA PAGBABAGO, PARA SA PAGBABAGO
Disclaimer: This is kinda long. Please bear with me. Hehe.
Last Friday, I found myself exchanging ideas on air with Baby China and Professor J in Radio Veritas "Nation Builders" program. As the Spokesperson of the Philippine Marine Corps, I have already done a number of radio interviews before but what makes the Radio Veritas guesting a little more exciting was the fact that I was conscious that this time around, I am armed with deeper insights from my DEVC courses. I thought to myself, "Let's see what you have learned, Marine."
I arrived an hour earlier in the radio station. I was informed that the program would be a "kuwentuhan" of the contributions of the Philippine Marine Corps to nation building. I was like OMG! This is really IT! This is going to be my kind of show.
The program began with the airing of HANGAD KO, the first song I did for the Marine Corps. The anchors asked what inspired me in writing the song. I told them about the story of heroism of our Marines who recovered an Abu Sayyaf lair in Sulu but cost us seven Marines who paid the ultimate sacrifice. The anchors took note of the heroism and sacrifices of our troops as something that the public do not seem to understand. Worse, they were thinking that the people underestimate or are apathetic to what the armed forces contribute to nation building. At the end, they commented, "kawawa naman ang tropa".
In many of my previous guestings, the some anchors have given the same comments and sentiments. But hey, it's not what I want to happen. My intent in telling the stories of the Marines was not to win the "pity" of our listeners. We already know that our sacrifices are integral to our sworn duty and we have embraced that to happen anytime. We don't need the pity of the people we serve. We do our part of the mission with whole heart and soul.
This is what I want: that the public will be informed of the reality and futility of armed conflict. I wanted our people to understand that the problems of our country, such as security threats, which bring forth many other problems, cannot be accomplished by the military alone; that the way to peace and development is a whole-nation approach.
I wanted our listeners to understand that there is no insignificant role towards peace and development. Every Filipino, no matter how big or small his part is, must be committed to that role. As good citizens, let us obey traffic rules, pay our taxes honestly and promptly, dispose our garbage properly, study hard, vote wisely, do not smoke. We all look at the many bigger things to do, but the small things are left undone and disregarded repeatedly. When in the little stuffs we are found faithful, then the heavens can entrust us with greater ones. As community builders, let us season our craft with passion. Let us not be limited by resources and recognition. The important thing is we know our job, we do it and we do it well. Someday, in God's time, everything will pay off beautifully. Maybe not in our generation but who cares? Let our children enjoy the fruits of everything that we do today.
Yes, the interview went that way. I didn't expect that the "kuwentuhan" of the significant contributions of the Marine Corps would turn out to be a "kuwentuhan" with one Marine who wishes for good change to happen and advocates for this change to begin in one's self. That tempting opportunity to brag about organizational accomplishments turned out to be a cry for change.
I guess the interview tells me that I have internalized so much the most important learning I gained from Module 1 -- that my eyes are opened to the realities of life and the society we live in, encompassing all problems and changes in pursuit of that "quality life" that each one of us longs for and deserves to have. These realities humbled me from projecting the pride of accomplishments. These realities moved me to work in the premise of sincerity, passion and endurance. These realities convinced me that I can do something more for the good of humankind. I intend to use these learning each time I prepare a Communication Plan or a Public Affairs Guidance for the Marine Corps.
I cannot end this post without a song to share. I heard Noel Cabangon's TUNGO SA PAGBABAGO, PARA SA PAGBABAGO for the first time during the Inauguration of President Aquino. Since then, it has always been an inspiration. It is like Mr. Cabangon was inside my heart and penned this song on my behalf. I like singing it to myself over and over. Maybe we can all sing it together and start making things happen.^^
Tungo sa Pagbabago, Para sa Pagbabago
Noel Cabangon
Youtube - Tungo sa Pagbabago, Para sa Pagbabago
Lumingon sa ‘yong paligid
Buksan ang mata’t isip
At iyong makikita
Kay daming batang lansangan
Bahay na nagsisiksikan
‘Di tiyak ang kinabukasan
Bakit mayayaman lang
ang lalong yumayaman
At ang karamihan
Labis ang kahirapan
Dapat na tayong lumaya sa kawalan
Iwaksi ang katiwalian
Katotohanan ay ipaglaban
Tayo’y kumilos na!
Koro:
Tungo sa pagbabago
Para sa pagbabago
Ngayon na, ngayon na!
Tungo sa pagbabago
Para sa pagbabago
Bayan ko, ngayon na!
Tulay:
Ang pagbabagong nais mo sa ‘ting bayan
Sa sarili ay dapat nang simulan
Dapat ipakita na kaya nating mabuhay
Nang marangal, matapat, mapagmahal at mahusay
Kaya’t kumilos na!
(Repeat Chorus)
Rap:
Ang bawat bata’y dapat nasa eskwela
Nang kinabukasan ay may pag-asa
Trabaho at bahay sa bawat Pilipino
Nang paglikas ay unti-unting mahinto
Yaman ng bayan ay dapat pakinabangan
Ng buong bayan at ‘di lamang ng iilan
Dagat, bundok, ilog, patag at kagubatan
Gawing ligtas at kapakipakinabang
Ang katarungan ay dapat mamayani
Mayaman ka man o mahirap na uri
Utang ng bayan na baya’y ‘di nakinabang
Dapat nang putulin at huwag nang bayaran
Karapatan ay dapat igalang
Karahasan ay huwag pahintulutan
Digmaan ay dapat lunasan
Kaunlaran, kapayapaan, pagkakaisa
At wastong pamamahala ng pamahalaan
Last Friday, I found myself exchanging ideas on air with Baby China and Professor J in Radio Veritas "Nation Builders" program. As the Spokesperson of the Philippine Marine Corps, I have already done a number of radio interviews before but what makes the Radio Veritas guesting a little more exciting was the fact that I was conscious that this time around, I am armed with deeper insights from my DEVC courses. I thought to myself, "Let's see what you have learned, Marine."
I arrived an hour earlier in the radio station. I was informed that the program would be a "kuwentuhan" of the contributions of the Philippine Marine Corps to nation building. I was like OMG! This is really IT! This is going to be my kind of show.
The program began with the airing of HANGAD KO, the first song I did for the Marine Corps. The anchors asked what inspired me in writing the song. I told them about the story of heroism of our Marines who recovered an Abu Sayyaf lair in Sulu but cost us seven Marines who paid the ultimate sacrifice. The anchors took note of the heroism and sacrifices of our troops as something that the public do not seem to understand. Worse, they were thinking that the people underestimate or are apathetic to what the armed forces contribute to nation building. At the end, they commented, "kawawa naman ang tropa".
In many of my previous guestings, the some anchors have given the same comments and sentiments. But hey, it's not what I want to happen. My intent in telling the stories of the Marines was not to win the "pity" of our listeners. We already know that our sacrifices are integral to our sworn duty and we have embraced that to happen anytime. We don't need the pity of the people we serve. We do our part of the mission with whole heart and soul.
This is what I want: that the public will be informed of the reality and futility of armed conflict. I wanted our people to understand that the problems of our country, such as security threats, which bring forth many other problems, cannot be accomplished by the military alone; that the way to peace and development is a whole-nation approach.
I wanted our listeners to understand that there is no insignificant role towards peace and development. Every Filipino, no matter how big or small his part is, must be committed to that role. As good citizens, let us obey traffic rules, pay our taxes honestly and promptly, dispose our garbage properly, study hard, vote wisely, do not smoke. We all look at the many bigger things to do, but the small things are left undone and disregarded repeatedly. When in the little stuffs we are found faithful, then the heavens can entrust us with greater ones. As community builders, let us season our craft with passion. Let us not be limited by resources and recognition. The important thing is we know our job, we do it and we do it well. Someday, in God's time, everything will pay off beautifully. Maybe not in our generation but who cares? Let our children enjoy the fruits of everything that we do today.
Yes, the interview went that way. I didn't expect that the "kuwentuhan" of the significant contributions of the Marine Corps would turn out to be a "kuwentuhan" with one Marine who wishes for good change to happen and advocates for this change to begin in one's self. That tempting opportunity to brag about organizational accomplishments turned out to be a cry for change.
I guess the interview tells me that I have internalized so much the most important learning I gained from Module 1 -- that my eyes are opened to the realities of life and the society we live in, encompassing all problems and changes in pursuit of that "quality life" that each one of us longs for and deserves to have. These realities humbled me from projecting the pride of accomplishments. These realities moved me to work in the premise of sincerity, passion and endurance. These realities convinced me that I can do something more for the good of humankind. I intend to use these learning each time I prepare a Communication Plan or a Public Affairs Guidance for the Marine Corps.
I cannot end this post without a song to share. I heard Noel Cabangon's TUNGO SA PAGBABAGO, PARA SA PAGBABAGO for the first time during the Inauguration of President Aquino. Since then, it has always been an inspiration. It is like Mr. Cabangon was inside my heart and penned this song on my behalf. I like singing it to myself over and over. Maybe we can all sing it together and start making things happen.^^
![]() |
https://www.facebook.com/philippinemarinecorps |
Tungo sa Pagbabago, Para sa Pagbabago
Noel Cabangon
Youtube - Tungo sa Pagbabago, Para sa Pagbabago
Lumingon sa ‘yong paligid
Buksan ang mata’t isip
At iyong makikita
Kay daming batang lansangan
Bahay na nagsisiksikan
‘Di tiyak ang kinabukasan
Bakit mayayaman lang
ang lalong yumayaman
At ang karamihan
Labis ang kahirapan
Dapat na tayong lumaya sa kawalan
Iwaksi ang katiwalian
Katotohanan ay ipaglaban
Tayo’y kumilos na!
Koro:
Tungo sa pagbabago
Para sa pagbabago
Ngayon na, ngayon na!
Tungo sa pagbabago
Para sa pagbabago
Bayan ko, ngayon na!
Tulay:
Ang pagbabagong nais mo sa ‘ting bayan
Sa sarili ay dapat nang simulan
Dapat ipakita na kaya nating mabuhay
Nang marangal, matapat, mapagmahal at mahusay
Kaya’t kumilos na!
(Repeat Chorus)
Rap:
Ang bawat bata’y dapat nasa eskwela
Nang kinabukasan ay may pag-asa
Trabaho at bahay sa bawat Pilipino
Nang paglikas ay unti-unting mahinto
Yaman ng bayan ay dapat pakinabangan
Ng buong bayan at ‘di lamang ng iilan
Dagat, bundok, ilog, patag at kagubatan
Gawing ligtas at kapakipakinabang
Ang katarungan ay dapat mamayani
Mayaman ka man o mahirap na uri
Utang ng bayan na baya’y ‘di nakinabang
Dapat nang putulin at huwag nang bayaran
Karapatan ay dapat igalang
Karahasan ay huwag pahintulutan
Digmaan ay dapat lunasan
Kaunlaran, kapayapaan, pagkakaisa
At wastong pamamahala ng pamahalaan
![]() |
https://www.facebook.com/philippinemarinecorps |
Saturday, June 16, 2012
THANK YOU GOD OF LOVE
![]() |
Our wedding reception held on 20 December 2008 at the Philippine Navy Officer Clubhouse, Taguig City. |
Oh Lord I'm so grateful for the one
You sent for me to love and to be with
From the start you were there to keep us one
In spirit and in truth by the power of Your love
Across the road of busy walks and talks
You made a way for us along the narrow road
Across the desert of being alone
You let Your river flow and fill our dry souls
CHORUS
Let me thank You, God of love
For blessing the days of our lives
We lift our hearts to You
As You keep us always true to You
Let me thank You, Lord of hope
For being the strength of our souls
In Your love we'll keep
Each other close enough
Oh Lord in You we place our trust
Amidst the storms, in You we find a solid hope
I thank You for helping us stand firm alng the way
You have always stayed
In the hours of lonely tears and fears
You wipe them all away and let Your light shine through
In the moments of being alone
The warmth of Your embrace shall keep us home
(Repeat Chorus)
My son, Dave poses with Daddy Rolan wearing my pershing cap. |
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