According to Louise Duxbury in "Developing Social Marketing Strategies: The basics", there are 8 Key Steps in developing social marketing strategies, namely:
Step 1. State your Purpose.
Step 2. Identify and segment your Target Audience.
Step 3. Set objectives and targets.
Step 4. Analyze barriers and benefits.
Step 5. Work on the 4Ps Marketing Mix (Product, price, place and promotion)
Step 6. Establish monitoring and evaluation strategies.
Step 7. Work out your budget and funding resources.
Step 8. Pilot your marketing strategy.
These steps are a big bunch of help for someone like me who likes to learn but in the simplest terms possible. Call it the Marine way of learning, hahaha.
Similarly, they encouraged me to be patient. In the same way that change takes time to happen, so does the process. Development is a process. It is a process. It is a process. I have to always remind myself of this so I can remain sane and standing when these steps I will be taking will be challenged along the way. Like my social marketing strategy for, my campaign and all other campaigns intended for development can be achieved "one step at a time".
Similarly, they encouraged me to be patient. In the same way that change takes time to happen, so does the process. Development is a process. It is a process. It is a process. I have to always remind myself of this so I can remain sane and standing when these steps I will be taking will be challenged along the way. Like my social marketing strategy for, my campaign and all other campaigns intended for development can be achieved "one step at a time".
For this learning, I'm sharing with you Jordin Sparks' "One Step at a Time." It's a good reminder for people who need to slow down a bit. What's the rush, baby? Take your time.
ONE STEP AT A TIME by Jordin Sparks
Youtube -- One Step at a Time by Jordin Sparks
Hurry up and wait so close but so far away
Everything that you've always dreamed of
Close enough for you to taste but you just can't touch
You wanna show the world but no one knows your name yet
Wonder when and where and how you're gonna make it
You know you can if you get the chance
In your face and the door keeps slamming
Now you're feeling more and more frustrated
And you're getting all kind of impatient, waiting
We live and we learn to take
One step at a time there's no need to rush
It's like learning to fly or falling in love
It's gonna happen and it's supposed to happen
That we find the reasons why, one step at a time
You believe and you doubt
You're confused and got it all figured out
Everything that you always wished for
Could be yours, should be yours, would be yours if they only knew
You wanna show the world but no one knows your name yet
Wonder when and where and how you're gonna make it
You know you can if you get the chance
In your face and the door keeps slamming
Now you're feeling more and more frustrated
And you're getting all kind of impatient, waiting
We live and we learn to take
One step at a time there's no need to rush
It's like learning to fly or falling in love
It's gonna happen and it's supposed to happen
That we find the reasons why, one step at a time
When you can't wait any longer
But there's no end in sight
It's the faith that makes you stronger
The only way we get there is one step at a time
Take one step at a time there's no need to rush
It's like learning to fly or falling in love
It's gonna happen and it's supposed to happen
That we find the reasons why, one step at a time
One step at a time there's no need to rush
It's like learning to fly or falling in love
It's gonna happen and it's supposed to happen
That we find the reasons why, one step at a time
Check this out:
Youtube -- One Step at a Time by Jordin Sparks
Hurry up and wait so close but so far away
Everything that you've always dreamed of
Close enough for you to taste but you just can't touch
You wanna show the world but no one knows your name yet
Wonder when and where and how you're gonna make it
You know you can if you get the chance
In your face and the door keeps slamming
Now you're feeling more and more frustrated
And you're getting all kind of impatient, waiting
We live and we learn to take
One step at a time there's no need to rush
It's like learning to fly or falling in love
It's gonna happen and it's supposed to happen
That we find the reasons why, one step at a time
You believe and you doubt
You're confused and got it all figured out
Everything that you always wished for
Could be yours, should be yours, would be yours if they only knew
You wanna show the world but no one knows your name yet
Wonder when and where and how you're gonna make it
You know you can if you get the chance
In your face and the door keeps slamming
Now you're feeling more and more frustrated
And you're getting all kind of impatient, waiting
We live and we learn to take
One step at a time there's no need to rush
It's like learning to fly or falling in love
It's gonna happen and it's supposed to happen
That we find the reasons why, one step at a time
When you can't wait any longer
But there's no end in sight
It's the faith that makes you stronger
The only way we get there is one step at a time
Take one step at a time there's no need to rush
It's like learning to fly or falling in love
It's gonna happen and it's supposed to happen
That we find the reasons why, one step at a time
One step at a time there's no need to rush
It's like learning to fly or falling in love
It's gonna happen and it's supposed to happen
That we find the reasons why, one step at a time
Check this out:
Duxbury, Louise. 2010. Developing Social Marketing Strategies: The basics. Available at http://www.denmarkcsl.com.au/articles/social-marketing.pdf. Last accessed on 05 August 2012
